What Are Post-Sale Analytics?
Post-sale analytics go beyond basic financial reporting. We review buyer activity, timing, pricing, and category performance to uncover patterns and missed opportunities. This insight helps you fine-tune your next liquidation.
Key Metrics We Track
- Sell-through rate: % of lots sold vs. listed
- Average bid depth: Number of bidders per item
- Top-performing categories: Items that exceeded market value
- Underperformers: Assets that received low/no bids
- Time-to-sale: Days from launch to payout
- Buyer geography: Domestic vs. international interest
- Final price vs. appraised value: Measuring pricing accuracy
How Post-Sale Analytics Help
- Optimize future auctions: Focus on categories with the highest ROI
- Improve pricing: Adjust reserve pricing based on real performance
- Refine timing: Run sales when target buyers are most active
- Guide redeployment: Identify items better kept than sold
- Streamline logistics: Spot common removal delays or friction points
Real Example: Smarter Second Sale
A client in the manufacturing sector ran two auctions with Surplus Cascade. After analyzing their first event, we recommended:
- Bundling low-interest assets with top performers
- Shortening auction duration from 10 to 5 days
- Targeting Mexican and Canadian buyers, who placed most bids
Result: A 28% higher return and fewer unsold items in their second sale.
How We Deliver the Data
Clients receive:
- Interactive or PDF dashboards with charts and trends
- Excel exports with sortable filters and summaries
- Optional review calls to explain results and action items
Final Thoughts
Auction results are more than numbers — they’re a roadmap. With Surplus Cascade’s post-sale analytics, your team can make better decisions, minimize risk, and increase your returns the next time around.
Want to turn your auction data into strategy?
📧 Contact sales@surpluscascade.com
🌐 Learn more at www.surpluscascade.com
