At Surplus Cascade, we’ve worked with nearly every major auction marketplace. We know how to match your equipment to the platform that reaches the right audience, keeps costs low, and maximizes exposure. Below are six factors to consider before listing your assets.
1. Buyer Reach
The best platforms attract serious, targeted buyers. For example:
- Industrial buyers for CNC, test equipment, and manufacturing tools
- Lab professionals and biotech firms for analytical instruments
- Export-focused buyers for international resale
Tip: More buyer visibility leads to more bids — and higher selling prices.
2. Industry Fit
Some auction sites specialize in specific sectors. Heavy equipment platforms differ from those focused on electronics or R&D tools. By choosing a platform that understands your industry, your listings appear more credible and trustworthy to buyers.
3. Fees and Cost Structure
Always review the full fee schedule before agreeing to list:
- Commission percentages
- Setup or listing fees
- Marketing or premium listing charges
- Buyer-side fees (these can impact how aggressively users bid)
At Surplus Cascade: We negotiate directly with platforms to keep your costs predictable and fair.
4. Auction Format
Different auction formats serve different needs:
- Timed auctions — automated bidding over several days
- Live webcast auctions — real-time bidding with a set schedule
- Private listings — sealed bids or fixed pricing for sensitive assets
Selecting the right format is just as critical as selecting the right platform.
5. Platform Support Services
Does the platform assist with photography, copywriting, bidder vetting, or payment processing? Or do they leave everything to you?
We provide full-service auction support — from listing to logistics — so you can focus on your operations.
6. Reputation and Transparency
Trust is everything. Make sure the platform has:
- Verified buyer networks
- Clear dispute resolution policies
- A strong track record of successful sales
You’re handing over valuable assets. Work only with partners who respect that trust.
Our Approach
We don’t believe in a one-size-fits-all solution. Instead, we:
- Evaluate your inventory in detail
- Select the best platform based on your asset type
- Manage listings, buyer communication, and post-sale processes
Whether we use BidSpotter, Aucto, LabX, or a niche B2B marketplace, our goal is simple: sell your equipment for the highest possible value — with less effort on your part.
Final Thoughts
Choosing the right auction platform is not just about exposure. It’s about finding the right buyers, at the right time, in the right market. Let Surplus Cascade guide you through the process and make every auction count.
Not sure which platform is best for your equipment?
📧 Email us at sales@surpluscascade.com
🌐 Visit surpluscascade.com to request a free strategy review.
